If Finance Isn’t Leading It’s Falling Behind

Roger Knocker • October 22, 2025

When did finance become the department of “No”?


“No, we can’t spend that.”

“No, that’s not in the budget.”

“No, that’s not how we do it.”


Here’s the truth:

If finance is just a gatekeeper, it’s failing the business.

Finance Is Not Only About Numbers


Andrew Brown put it bluntly on the FP&AI Podcast:

“Finance should be leading conversations about the future, not just reporting the past.”


Think about it.

What’s the point of a month-end pack that no one reads?

What’s the point of perfectly reconciled accounts if they don’t change the way decisions are 

made?


Finance isn’t just about accuracy.

It’s about impact .


The Business Partner Mindset


The best finance professionals think like entrepreneurs.


They ask:

  • Where are we really making money?
  • What assumptions are broken?
  • How do we change the levers to hit our goals?


They don’t just report results.

They interpret them.

They walk into the room with a story, a strategy, and a plan.


What Johan Taught Us


Remember Johan, the volunteer deacon who turned financial updates into action?


He wasn’t trying to impress anyone with accounting jargon.

He used a worm chart and a waterfall chart to tell a simple story:


  • Are we on track with donations?
  • If not, where are we falling behind, and why?


It worked because it made the future clear.

That’s what business partnering looks like.


The Shift Every Finance Team Must Make


Bookkeepers report.

Business partners lead.


The shift is subtle but powerful:

  • From data-dumping to decision-driving.
  • From hiding behind compliance to leading with insight.
  • From “here are the numbers” to “here’s what they mean and what to do next.”


Your Move


So, is your finance team stuck in bookkeeping mode?

Or are you stepping up as the commercial conscience of the business, 

the team that sees ahead and helps the business win?


The mindset shift starts here:

Stop asking “What happened?”

Start asking “What’s next?”

________________________________________

This article is inspired by my conversation with Andrew Brown on the FP&AI Podcast – 

Episode 1:  Finance as a True Business Partner – Beyond the Numbers.

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